“We tend to think, ‘Oh well if I like this, then all I have to do is tell people all the reasons why I like it, and then they’ll like it too and they’ll want to buy it,’ but really people want to be treated the way they want to be treated.” -Michelle Butt And we do unconsciously to some degree read features to understand what they mean, but most of us don’t consciously do that.” -Michelle Butt “We all do unconsciously read faces, and most of the time we read faces for expressions because there are universal expressions that we can mirror and match and understand.
Michelle shares more ways you can use facial understanding to strengthen relationships with potential clients. Michelle provides a key takeaway that can help you start applying Facial Intelligence right away. LuAnn and Michelle discuss the importance of understanding yourself before you can truly understand others. Michelle gives us insight into the 5 Facial Archetypes and how to use them to relate to sales targets. 
Michelle defines what facial intelligence is and why a conscious understanding of faces is helpful for business owners. Today, I’m talking with Michelle Butt, Master Coach and creator of Facial Intelligence, to talk about how using visual cues and facial features can help you relate to your clients in a stronger way, making the sales process even more of a win/win. You want to make a sale that gives you the profits you want and provides your clients with something that will bring them happiness. 
You care about your clients and their happiness. By now, we all know that sales isn’t about convincing someone to buy what they don’t need or want.
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